This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

PRESS RELEASE TREVISINI EDITORE

book on the beach and Trevisini editore logo
We talk more and more often about Babywearing and its relevance in modern daily life: the practice of carrying the baby in a support tied to one's body.
But do we all know what it is? This custom, which has very ancient origins, allows you to establish a strong emotional bond with your children, thus helping to prolong the magic that is created between mother and baby during pregnancy.
It is precisely due to the growing awareness of the interest in this method that the first research on Babywearing was born in Italy.
Book, Let yourself be hugged

The analysis - conducted by Licia Negri in collaboration with Trevisini Editore - aims to obtain reliable data on babywearing in our country and to collect , through an online questionnaire, the experiences of parents , stories of family life which will be included in a book that will be part of the new dedicated Mental Fitness Publishing series to issues related to well-being from a holistic point of view.

In bookstores next spring, the book will be a precious 'consultant' for the family because it will allow parents, absorbed in their daily routine, to learn about the benefits deriving from a high-contact approach and to learn all the techniques and characteristics of the various baby carriers , so that they never lose sight of the most precious gift for their child: receiving security and warmth thanks to the presence of the parent.

As has already happened in countries such as the United States and Australia, through this survey, from today also in Italy, it will be possible to create real awareness of the importance of this method, which 'tastes good' , in the growth of a child and to make people understand the more authentic advantages of a system where physicality is essential.

Thanks to the experience of the author, who sits as a technical expert at the working table of the CEN (European Committee for Standardization) dedicated to risk analysis and risk prevention for products in the childcare sector, particular emphasis will be given to safety issue.

 The book , thanks to the contributions of doctors and researchers, illustrates how correct and safe babywearing is a decisive experience for the psychological and physical well-being of mother and child, as well as fundamental in its growth process.

“I agree with researchers and scholars who believe that a child whose needs for security and love are satisfied from birth, thanks to closeness with the mother, will be a more serene and balanced adult in relationships with himself and with others” - comments Licia Negri - “the objective of this research is to raise awareness of Babywearing, a widespread habit in many countries which is also starting to grow here in Italy. It is important to collect data on a very large sample of parents to allow all future mothers to know before giving birth the naturalness of this practice and above all its great benefits".

How to participate in the research? Go to the website it.surveymonkey.com/s/babywearingitaly , complete the questions and tell us about your most exciting experience related to Babywearing. Become a spokesperson for Babywearing in Italy too! The most beautiful stories will be told by Licia Negri in a book that will be part of the Mental Fitness Publishing series, published by Trevisini Editore

What are you waiting for? You have until January 31st! The most beautiful stories will be chosen directly by the author and will be included in the book coming out next spring published by Trevisini Editore for the Mental Fitness Publishing series.

Licia Negri

Licia Negri,

Licia Negri has a professional path characterized by work and entrepreneurial experience in the sectors of television communication, fashion, luxury, non-profit and artistic professions.

In her career she has received various awards including the Women and Career Award of the Municipality of Milan, the Benvenuto Cellini Journalism Award under the High Patronage of the Presidency of the Republic, Young Leaders of the Italy-United States Relations Council (ConsiUsa). After the birth of her son Luca, she approached issues related to the world of childhood. It was precisely with a view to pursuing the well-being of children from their birth that Licia became interested in the world of Babywearing by founding MHUG ("Mother Hug", literally "Mother's hug"), a company that produces baby carriers.

Among the non-profit projects we remember the start-up of the Laureus Italia Foundation (with the role of general director and board member) and “ all'Arte! ”, a unique initiative for Milan and for pediatric scientific research because it aims to involve excellent artists to grace the city with works of extraordinary artistic and cultural importance, creating important fund raising opportunities. The first artist to be involved was one of the greatest Italian artists, Jannis Kounellis, whose permanent installation, created thanks to the project, is visible to the public in the atrium of the Mangiagalli Clinic in Milan.

He sits as a technical expert at the working table dedicated to safety of the CEN (European Committee for Standardization). 

Trevisini Publisher

Founded in 1859 in Milan by Enrico Trevisini, the Trevisini Editore publishing house began with the publication of a series of books for young people. His successor Luigi began to diversify his production, dedicating himself not only to the publication of fables, novellas and children's stories, but also to the edition of actual school textbooks for primary schools.

Today Trevisini Editore presents itself as a company which, by maintaining its corporate objectives unchanged and adapting to the latest production techniques, is able to offer and annually update an increasingly complete catalog aimed at the various modern educational addresses.

In 2012 the company further expanded its editorial offering by creating a new brand "Mental Fitness Publishing" which addresses issues related to well-being from a holistic point of view.

Milan, 21 October 2014

Press office:

RdP Strategy and Communication Srl

Leave a comment

Please note, comments must be approved before they are published

Other blog articles

QUANDO PASSARE DALLA FASCIA AL MARSUPIO?

WHEN TO SWITCH FROM THE BAND TO THE BAG?

When to switch from the sling to the baby carrier in babywearing: informed choices for the comfort and safety of the baby Babywearing is an ancient practice that has demonstrated...

DA QUANDO SI PORTA IL MARSUPIO SULLA SCHIENA?

SINCE WHEN DO YOU WEAR A BAG ON YOUR BACK?

When is it appropriate to carry on your back? Age and development: Recommended age: The American Academy of Pediatrics (AAP) suggests that babies can be carried on their backs when...

QUALE FASCIA USARE PER I NEONATI?

WHICH BAND TO USE FOR NEWBORNS?

The sling market is flooded with many products, why choose MHUG? MHUG represents the excellence of Made in Italy in the world of baby carriers. Being a Made in Italy...

COME SI LAVANO LA FASCIA E IL MARSUPIO?

HOW ARE THE BAND AND POUCH WASHED?

Baby slings and carriers are essential tools for parents, offering a comfortable and practical way to keep baby close as they go about their daily activities. However, with regular use,...

PERCHE' USARE LA FASCIA ELASTICA PORTA BEBE'?

WHY USE THE ELASTIC BABY CARRY BAND?

When it comes to carrying your newborn, choosing the right sling is crucial for comfort and safety. Among the various types available, elastic or semi-elastic bands have gained popularity due...

QUANDO INIZIARE CON IL BABYWEARING?

WHEN TO START WITH BABYWEARING?

All children love contact with their mother or father's body, for them it is necessary. So the answer is: immediately, with the right conditions and technique. That is, in front,...

SONO INCINTA, POSSO USARE UNA FASCIA PORTABEBÈ?

I AM PREGNANT, CAN I USE A BABY CARRIER?

Being pregnant is a natural state, but also a particular situation that must be protected with some extra attention. It may happen that we have recently become mothers, and nature...

Addome con taglio cesareo

CAN I USE A BABY CARRIER AFTER A C-SECTION

Wear in a sling after a cesarean section. Carrying with support is certainly possible and is encouraged where desired, respecting recovery times which are absolutely subjective. Wearing in a sling...

IL MIO BAMBINO E' PREMATURO, POSSO USARE LA FASCIA?

MY BABY IS PREMATURE, CAN I USE THE BAND?

It is possible to carry premature babies in a swaddle, clearly after consulting the doctor. Gestational age must be taken into consideration, as critical issues and characteristics vary considerably depending...

DA QUANDO SI PUO' USARE LA FASCIA PORTABEBE'

SINCE WHEN CAN YOU USE THE BABY CARRIER

Immediately, with the right technique. That is, in front, baby in fetal position facing towards the bearer's chest. The upright position will help the newborn to control gastric reflux, which...

SINCE BIRTH, OUR JOURNEY OF LOVE

The first hug

Semi-elastic baby wraps in Bamboo, enveloping and safe, like mom and dad's arms. It is a soft cuddle, the ideal sling from birth up to 9 kg.

Also perfect for premature babies (after hearing the doctor's opinion).

The most versatile

Our flagship product, covered by patent. Compared to a normal baby carrier, it allows you to wrap the baby naturally following the line of his body. From 3.5 kg up to 18 kg.

For continuous "ups and downs"

The smallest baby carrier around, practical and quick to put on, it's perfect for accompanying the thousand requests "...in your arms!" . Indicated from when the child supports his head independently, from about 4-5 months up to 15 kg.

SLING - The ring band

From birth up to 18 kg. Usable from 3.5 kg up to 18 kg, our sling is an elegant "open tail" ring sling. This feature makes it perfect for discreet breastfeeding and wind protection.