MHUG and art
MHUG presents the limited edition collection 'Tomoko for MHUG'
First collaboration of the MHUG&ARTS project
MHUG, the made in Italy brand dedicated to babywear, decides to enter the world of baby couture by proposing the first limited edition collection of the MHUG&ARTS project: 'Tomoko for MHUG'.
Tomoko Nagao is a Japanese artist and designer, exponent of Micropop culture, graduated from Chelsea College Art and Design MA in London and transplanted in Milan, together with MHUG she decided to offer an innovative and original collection, intended for the most demanding mothers and from the artistic vein.
Tomoko for MHUG takes its cue directly from the artist's works on canvas and consists of five elements, all designed to ensure maximum comfort for the child while playing but also to satisfy the practical needs and aesthetic taste of the mother.
From the fun and very comfortable pants, available in two versions, which allow the child ample freedom of movement and the possibility of always carrying his finger puppet tied to him, a nice puppet that will accompany the child in all his adventures, to the practical poncho with bear ears that will allow the child to unleash his imagination by pretending to be an animal. From the capacious bag with bunny ears applied on one side to the puppet decorated with graffiti.
Produced in limited numbers and made entirely by hand, Tomoko's signature appears on each component, precisely to underline the craftsmanship and uniqueness of each individual piece. To make it, Tomoko used only hypoallergenic fabrics and materials: as a mother of a one-year-old baby, she wanted to test the quality of the products on her child's sensitive skin firsthand.
The references to nature and animals are evident, conceived by the artist to create a different story to live each time, with the curiosity to see how children can bring them to life.
Furthermore, according to Tomoko, every mother could take inspiration from animals and find important ideas on how to raise her children.
MHUG, which has always dealt with Babywearing, with this collection wants to give life to the MHUG&ARTS project, involving artists and designers from the international scene in the creation of lines dedicated to children but also designed for the most demanding and cool mothers, always guaranteeing a excellent choice of materials at a more than affordable price.